Does Your Logo Design Really Speak About Your Brand?
Does the logo design plays the role in the success of the brand or does the logo determines whether the brand soars or hits the ground hard? Well, the answer is astoundingly no but why do the designers spend hours building one and why does a company hire the designer to build one?
Capturing your vision and emphasising the strengths of the company into an image is not a piece of cake. Every company walks up to the designer with an image and perception of his/her company without committing the picture on the paper. The designer takes up the responsibility of professionalising the vision of the company into visuals.
The designers follow certain rules build on their own to emerge with a remarkable, professional, highly daunting and visionary logo design/brand identity for the company.
It is a game of tit for tat as the advent of nicking someone else’s logo design is not tolerated and is followed by a mari-go-round of issues which can prove to be expensive. Uniqueness in the design is always welcomed and appreciated. The unique logo design not only earns you loyal clients and customers but also recognition in the market. Moreover adopting the already existing logo design does not allow you to rise above your competitors it only hits you back.
A well-defined logo is always easy to describe, every element used in the formation of the logo should perform a function which simply defines the brand story. The simple yet a speaker of brand story attracts the target audience and is as hot as a potato in the market spreading like a fire which ultimately fulfills the motto of a brilliant logo.
RELEVANT TO YOUR TARGET AUDIENCE
The logo designed should be able to connect with your target audience and should be relevant to the services you offer. If you offer baby products and your logo have elements that portray tough bold elements filled with bold colors your audience will fail to connect with your brand as babies are always associated with soft pastels.Hence, it is very important to focus on the element that are associated with the brand services your company has to offer.
TARGET MEDIA FRIENDLY
It is important to maintain the versatility of your logo while advertising or when incorporated in the print design or for any other media. The usage of color contrast as choosing the wrong colors may end up losing its effectiveness, similarly usage of detailed or fine lines in the logo might lose its details when shrunk . Thus it is very important design a logo which fits all the media, digital or print and is effective in all the sizes.
Showcase of the mission statement of company in the logo design is very crucial. It should clearly speak about the mission and vision of the company and its services. It should clearly portray the achievements and benefits of the target audience through a well defined and unique logo.
ReelSlug Communications owns a team of uniquely creative logo design masters who finely and relevantly pen down the visualisation of their customers and generate jaw-dropping designs revealing their service goals and brand story. Want to get started with a creative and unique logo contact ReelSlug offering you logo packages that are a blend of awesomeness and reasoning.