Vehicle Branding for Karnataka State Police
Vehicle Branding for Karnataka State Police’s highway patrol session, since they were introducing new Innova’s for highway patrolling.
The existing Hoysala Ertiga vehicles are the pride of Karnataka Police, how you can do much better than that?
ReelSlug’s creative answer was this vehicle branding design; the design actually conceptualised as a ribbon and that is a highway; we imagined “our highways are protected by the highway police” while rapping the design around the Toyota Innova vehicle.
- To do the vehicle Graphics / vehicle branding For Karnataka State Police
- Karnataka State Police introducing Highway Patrol vehicle. Objective is to ensure accident-free journey on highway’
- For this all-in-one sophisticated vehicles for highway patrolling we had the challenge to come up with the sleek designs.
- The department has procured the vehicles, fitted with latest gadgets
- These hi-tech vehicles to ensure responsible driving and accident-free journey on national and State highways
We took best effort in Vehicle Branding Designs For Karnataka State Police.
Emphasising the “HIGHWAY” we have conceptualised the design in line with the brand identity of “Bengaluru Police Dept” colors.
Given more prominence for “RED and BLUE” because it has longer wavelengths and is visible at any low lights.
The Design Theory
The Ribbon Theory
- The ribbon says “you got covered”, “we are here to help you’, “we got an eye on you’
- The ribbon also is a “HighWay”
- The ribbon also tells we are the protectors of this “HighWay”
- And we are all around under any circumstances to help you, to protect the law.
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